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Old 10-12-2010, 12:08 PM   #1
ZachKC
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Default Nike Brand President: "We plan on changing the NFL jersey dramatically"

http://www.cnbc.com/id/39634800

Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

Q: Why did you do this deal?

Denson: When you think about Nike and the NFL and what we both represent, it's a great opportunity. We think the U.S. marketplace still has some growth potential and they are a great partner to continue to position the brand here in the U.S. What better place than the NFL to show our brand on the field, in the training room, in the gym and of course off the field, the lifestyle aspect.

Q: Why didn't you want the hat business that went to New Era?

Denson: We feel really good about the pieces of the puzzle that we got, but the hat business is certainly an interesting one and is a big deal for New Era.

Q: Do you think the American Needle case could possibly negate this deal?

Denson: We've watched that case with great interest and at this point in time we're not taking it into specific consideration. We've entered into this deal that starts in 2012 and hopefully by that time it will be resolved and we'll be able to go full speed ahead.

Q: Many fans want to know how much you are going to change the jersey. Will it be similar to what you've done in college with pretty significant overhauls?

Denson: We plan on changing the NFL jersey dramatically just like we've done with the college programs, using new thinking and the greatest technology available. The NFL program hasn't had the same type of advancement in recent years.

Q: Any comments on Nike [NKE 82.155 0.175 (+0.21%)] reaching an all-time high today?

Denson: You never know what's going to happen in the market. But we hope people perceive us as a growth company.
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Old 10-12-2010, 12:16 PM   #2
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Man... I hope they don't do anything too crazy. A few changes here and there would be fine, but some of the college uniforms they've come up with have been FUGLY. And I hate what they've done to my Montana Grizzlies.
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Old 10-12-2010, 12:24 PM   #3
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I liked what they did w/ Oregon & Vanderbilt, but I haven't seen much else that looks good from Nike
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Old 10-12-2010, 12:25 PM   #4
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As long as they are cheaper i'll buy one
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Old 10-12-2010, 12:26 PM   #5
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So no more Reebok? boo, hiss.
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Old 10-12-2010, 12:30 PM   #6
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They're gonna cram those College/UFL/Arena league stylings down the public's collective throat.

Booooo
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Old 10-12-2010, 12:31 PM   #7
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Quote:
Originally Posted by ZachKC View Post
Denson: We plan on changing the NFL jersey dramatically just like we've done with the college programs, using new thinking and the greatest technology available. The NFL program hasn't had the same type of advancement in recent years.
Translation: price for authentic jersey will go from $239 to $299.
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Old 10-12-2010, 12:33 PM   #8
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Quote:
Originally Posted by oubronco View Post
As long as they are cheaper i'll buy one


Good luck with that.
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Old 10-12-2010, 12:38 PM   #9
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I think he is speaking more about technology in terms of material/fabric, etc... The NFL has a fairly strict policy about changing design. I think you have to submit changes to the league a year in advance. For example, the Broncos changed from Wilson to Nike in 1996, but could not use the new Nike design until 1997.
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Old 10-12-2010, 12:38 PM   #10
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Too bad that jerseyjunkieny.com guy got pinched (I assume)......that was the only way to buy an authentic jersey IMO.
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Old 10-12-2010, 12:41 PM   #11
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Quote:
Originally Posted by DeuceOfClub View Post
Translation: price for authentic jersey will go from $239 to $299.
I make more than enough to afford a $300 jersey, but I'd donate that money to charity before I ever considered buying one. **** that.

Replicas are fine for me and my kids. Hell, I've recycled old jerseys and honestly get much more enjoyment out of the old vintage jerseys and T's I've found online and in Denver thrift stores.

Nothing against anyone who wants to spend their hard earned money in that manner. I'm sure I make frivolous purchases as much as anyone. There's just something about the notion of the NFL selling people $4 worth of fabric for $300 that rubs me the wrong way.
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Old 10-12-2010, 12:42 PM   #12
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the league and the teams have to approve all changes to the uniforms. i'm not sure WTF Nike thinks they are going to be doing the next few years.
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Old 10-12-2010, 12:44 PM   #13
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Quote:
Originally Posted by Dudeskey View Post
I liked what they did w/ Oregon & Vanderbilt, but I haven't seen much else that looks good from Nike
Oregon is the first thing I thought of - a team with 10 to 15 jersey variants. That way, fans will buy the home jersey, the alternate home jersey, the special club mix jersey, etc, etc. That is why they think there is a growth segment domestically.
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Old 10-12-2010, 12:47 PM   #14
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Originally Posted by Beantown Bronco View Post
Too bad that jerseyjunkieny.com guy got pinched (I assume)......that was the only way to buy an authentic jersey IMO.
No ****. I bought like 5 from that guy.
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Old 10-12-2010, 12:53 PM   #15
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The Oregon Duck Jersey's look like absolute hell.
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Old 10-12-2010, 12:55 PM   #16
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Sometimes Oregon's jerseys look cool sometimes not so much. It is a year to year thing in my opinion.
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Old 10-12-2010, 12:58 PM   #17
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anyone care to post some pics for those of us who do not know what to look for or expect.
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Old 10-12-2010, 01:08 PM   #18
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Please bring back pee and poo coloured vertically striped socks.

/crosses fingers
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Old 10-12-2010, 01:23 PM   #19
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Quote:
Originally Posted by ZachKC View Post
Sometimes Oregon's jerseys look cool sometimes not so much. It is a year to year thing in my opinion.
its the 300+ combinations they have
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Old 10-12-2010, 01:27 PM   #20
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The Oregon Duck Jersey's look like absolute hell.
Lol one of the lyrics in a WSU Cougar's Song is "How a team have 30 jerseys, and all them is whack?"
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Old 10-12-2010, 01:30 PM   #21
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Lol one of the lyrics in a WSU Cougar's Song is "How a team have 30 jerseys, and all them is whack?"
Are you a Coug?
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Old 10-12-2010, 01:30 PM   #22
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Quote:
Originally Posted by ZachKC View Post
http://www.cnbc.com/id/39634800

Earlier today, the NFL awarded exclusive on-field apparel rights to Nike. We spoke to Brand President Charlie Denson, who wouldn't confirm financials, but did drill deeper into what consumers can expect.

Q: Why did you do this deal?

Denson: When you think about Nike and the NFL and what we both represent, it's a great opportunity. We think the U.S. marketplace still has some growth potential and they are a great partner to continue to position the brand here in the U.S. What better place than the NFL to show our brand on the field, in the training room, in the gym and of course off the field, the lifestyle aspect.

Q: Why didn't you want the hat business that went to New Era?

Denson: We feel really good about the pieces of the puzzle that we got, but the hat business is certainly an interesting one and is a big deal for New Era.

Q: Do you think the American Needle case could possibly negate this deal?

Denson: We've watched that case with great interest and at this point in time we're not taking it into specific consideration. We've entered into this deal that starts in 2012 and hopefully by that time it will be resolved and we'll be able to go full speed ahead.

Q: Many fans want to know how much you are going to change the jersey. Will it be similar to what you've done in college with pretty significant overhauls?

Denson: We plan on changing the NFL jersey dramatically just like we've done with the college programs, using new thinking and the greatest technology available. The NFL program hasn't had the same type of advancement in recent years.

Q: Any comments on Nike [NKE 82.155 0.175 (+0.21%)] reaching an all-time high today?

Denson: You never know what's going to happen in the market. But we hope people perceive us as a growth company.
Hey...when we were under the Nike label, we won two super bowls. Haven't one one since we changed to Reebok. I am all for it!
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Old 10-12-2010, 01:32 PM   #23
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I hope and pray we ditch the the orange pit stains soon.
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Old 10-12-2010, 01:36 PM   #24
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Quote:
Originally Posted by Popps View Post
I make more than enough to afford a $300 jersey, but I'd donate that money to charity before I ever considered buying one. **** that.

Replicas are fine for me and my kids. Hell, I've recycled old jerseys and honestly get much more enjoyment out of the old vintage jerseys and T's I've found online and in Denver thrift stores.

Nothing against anyone who wants to spend their hard earned money in that manner. I'm sure I make frivolous purchases as much as anyone. There's just something about the notion of the NFL selling people $4 worth of fabric for $300 that rubs me the wrong way.

Yep.
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Old 10-12-2010, 01:58 PM   #25
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Originally Posted by Kaylore View Post
I hope and pray we ditch the the orange pit stains soon.

That would take away the "predominant" orange...


I remember when Denver changed logos and unis people thought they were a walking Nike advertisement. The swoosh in the nose...the swoosh of the mane...NIKE IS RUINING THE WORLD...


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