Hell to good for some - The Orange Mane

Spider · 02-23-2007, 11:48 PM

http://www.nbr.co.nz/home/column_art...Business+Today
Complaint against Bush billboard upheld
By Sarah McDonald

A complaint made against a Hell Pizza billboard featuring US President George Bush has been partially upheld by the Advertising Standards Complaints Board (ASCB).

The advertisement featured Mr Bush and the words "Hell. Too good for some evil bastards".

Objections were made to the use of slang in a public place, the alleged denigration of Mr Bush, and perceived blasphemy.

One of the complainants described the billboard as a vicious smear campaign against an openly Christian person.

But advertising agency Cinderella Ltd defended the billboard, saying that it tapped in to a growing sense of outrage about the invasion of Iraq.

The agency also said that use of the term "bastard" is widespread and can be considered a compliment.

The board ruled the choice of words was irresponsible, but the association with Mr Bush did not cause serious or widespread offence.

Other ads to fall on the wrong side of the ASCB include a Telecom television ad for the company’s Freedom plan, which lets customers make calls between a landline and a Telecom mobile for a flat fee of $10 per month.

The ASCB ruled that Telecom should have made it clearer that the flat fee only applies for the first hour of a call, after which normal rates apply.

Telecom’s main competition Vodafone did not escape either: its Best Mates campaign was censured for not making it clear that the offer was for Prepay customers only.

The billboard featuring President Bush

Burger Fuel was judged to have crossed the line with a cheeky pun on the phrase “white Christmas” in a direct mail piece, but a television ad for the Frank drink range with a voiceover saying “nothing beats a perfect sunset and a nice cold ginger and lime, except nailing a woman half your age,” escaped the ASCB’s wrath.

The ASCB is part of New Zealand’s self-regulatory system for monitoring the content of advertising.

Spider · 02-23-2007, 11:48 PM

even New Zealand hates the bastard in the White house

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02-23-2007, 11:48 PM	#2
Spider Mr Diplomacy I survived Tebow Mania at the Mane Join Date: May 2001 Location: Elway was just an arm =MacGruder Posts: 84,438 Adopt-a-Bronco: Von Miller	http://www.nbr.co.nz/home/column_art...Business+Today Complaint against Bush billboard upheld By Sarah McDonald A complaint made against a Hell Pizza billboard featuring US President George Bush has been partially upheld by the Advertising Standards Complaints Board (ASCB). The advertisement featured Mr Bush and the words "Hell. Too good for some evil bastards". Objections were made to the use of slang in a public place, the alleged denigration of Mr Bush, and perceived blasphemy. One of the complainants described the billboard as a vicious smear campaign against an openly Christian person. But advertising agency Cinderella Ltd defended the billboard, saying that it tapped in to a growing sense of outrage about the invasion of Iraq. The agency also said that use of the term "bastard" is widespread and can be considered a compliment. The board ruled the choice of words was irresponsible, but the association with Mr Bush did not cause serious or widespread offence. Other ads to fall on the wrong side of the ASCB include a Telecom television ad for the company’s Freedom plan, which lets customers make calls between a landline and a Telecom mobile for a flat fee of $10 per month. The ASCB ruled that Telecom should have made it clearer that the flat fee only applies for the first hour of a call, after which normal rates apply. Telecom’s main competition Vodafone did not escape either: its Best Mates campaign was censured for not making it clear that the offer was for Prepay customers only. The billboard featuring President Bush Burger Fuel was judged to have crossed the line with a cheeky pun on the phrase “white Christmas” in a direct mail piece, but a television ad for the Frank drink range with a voiceover saying “nothing beats a perfect sunset and a nice cold ginger and lime, except nailing a woman half your age,” escaped the ASCB’s wrath. The ASCB is part of New Zealand’s self-regulatory system for monitoring the content of advertising.