For those who are interested...I fired off an email to the Broncos Ticket office for info on the Season Holder Super Bowl Ticket Lottery, and got this reply.
Should the Broncos participate in Super Bowl XL, the Broncos will conduct a random drawing in which season ticket account holders will have an opportunity to purchase Super Bowl tickets.
The random drawing will be conducted at a time deemed appropriate by the National Football League and invoices serving as notification will be sent to those randomly selected. All season ticket account holders are automatically eligible for the drawing: separate notification is not required. As in years past, the drawing will be “weighted” so season ticket account holders with lower priority numbers will have a greater opportunity to be selected.
Those accounts not selected in the random drawing for Super bowl XXXII and XXXIII will be weighted so they receive a higher probability of being selected for Super Bowl XL tickets.
Those season ticket account holders randomly selected to purchase Super Bowl tickets will have an opportunity to purchase a maximum of 2 Super bowl tickets, as indicated on the Super bowl ticket notification invoice.
A limited time frame to pay for the tickets and instructions for ticket pick up will be included in the ticket notification invoice
I like my chances since we've had thes tickets in the family since 1965 so we have a low priority number, and I got skunked in the last 2 SBs.