Best and worst SB commercials?

[Tombstone RJ]

Originally Posted by hades

I like this Ford commercial myself!

this is a brilliant commercial. All the people see the car they want, based on who they look like (branding) while the little girl sees the car based on who she sees herself on the inside, not on what her parents dressed her like.

You wanna know a little girl's (or a young woman's) state of mind, ask her how SHE sees herself.

The mustang winking at her (turn signal) is a nice touch too.

[Swedish Extrovert]

Originally Posted by hades

I buy stuff I like, no doubt. I like bright colors, so I've had a yellow Mustang and now a Gotta Have It Green one. I only buy Levi jeans cuz that's the brand/style I like. I buy them anywhere that sells Levi's for a good price. I've purchased from JC Penny, the Levi Outlet store and I'm sure my wife has picked up a pair or two for me somewhere else. I've bought Bronco shirts from K-Mart and at the Bronco store at the stadium, as well as Penny's.

I will say, I'll shop anywhere until they piss me off. I never shop at Walmart, and as of a couple years ago, no longer shop at Sears (after being jacked around on a new dishwasher we bought and never received. Took forever for them to figure it out and get our money back, so no more business from us).
Same with Chevy actually, and that was due to a jackwad at a dealership in 1988. Tried to buy my first new car, he said I didn't look like I could afford one. Left, got a new Ford and drove up there the next day to show him I could get one (yeah, I was 19 and married and wearing Levi's).

Any major purchase tho, I will research it (except Mustangs, I think I'll always drive one) and buy the product I feel will serve its purpose best for me.

Thx for that link Meck, I just "Liked" the page! Do you follow Juicing Vegetables? Some good info at times, a lot of him pushing his books too tho.
http://www.facebook.com/VegetableJuicing?fref=ts

Back in the day I was a loyal Sears guy... then I started working for Craftsman. Now, I could take it or leave it. And I must say a lot of it is antiquated marketing techniques.... that whole Sears card/SYWR might have worked when retail was king - but now that they've alienated most of their loyal customers with QA cuts, Sears is just another retailer - and an overpriced one at that.

[24champ]

Originally Posted by Meck77

Not all of it dude. All the reason to support your small farmer at your local markets. Join a CSA (community sponsored agriculture) farm if you can. You can buy a share of the farm and eat some real good grub. Or you can buy horse burgers from Burger King.

A very small percentage of family run small farming is still out there and even then their products go to mega-food corp as well.

But you are right, the ad would have made more sense if it had a "bring back the small farms or support your local farms" tagline in the ad. With a country that has an obesity epidemic, I am surprised there isn't more emphasis on supporting local farms that grow fresh produce etc.

[mkporter]

Originally Posted by gotfredson

Agree 100%. Guessing only people getting that govt cheese would think different.

I really liked the farmer ad, and my family has some pretty deep farming roots, but you do realize that farmers on the whole get a ton of that "cheese," right?

[Chris]

Originally Posted by MariusPontmercy

It's about product awareness and branding, too. You may not think it, but what you buy says a little bit about who you are. Cool people buy cool products... practical people buy practical products.

It's called branding.

I used to buy a lot of my clothes at Macy's or Neiman Marcus, for example, and avoided places like Sears precisely because of branding.... but I honestly went to Sears and bought a pair of Levi's after I saw this commercial, which I thought was incredibly well-done:



I honestly bought a pair of Levi's because of this commercial. One of my marketing profs at DU played this commercial in class to explain the idea of how branding can effect consumers... he basically said this was one of the best commercials he'd ever seen, and I agree with him.

I hate ads but love that campaign. Kerry ***unaga did it (Tisch grad who did the Jane Eyre flick).

I was actually in on a focus group one day last summer for one of the products that showed up at the SB (don't think I can say which) so it was neat to see the product we picked get used.

[RaiderH8r]

Originally Posted by Meck77

Loved the Dodge commercial. Sadly we are breading a society of ex-farmers and people who think steak comes from a plastic package from Safeway. Work? Isn't that taking a welfare check to the local mini mart for cigarettes and hot dogs?

Farmers are the biggest welfare recipients of all. Price supports, crop subsidies, CRP program, cut rate loans. Christ. If God made a farmer on the eighth day then by the ninth the farmer was digging through the mail for his subsidy check and God help you if it is late because a farmer also whines worse than a runt puppy off the tit.

[24champ]

Originally Posted by Chris

I hate ads but love that campaign. Kerry ***unaga did it (Tisch grad who did the Jane Eyre flick).

I was actually in on a focus group one day last summer for one of the products that showed up at the SB (don't think I can say which) so it was neat to see the product we picked get used.

You picked the Calvin Klein ad?

[wandlc]

Originally Posted by 24champ

Actually, it happens because US companies are hiring them when they know they shouldn't but do so anyway because they'll make a bigger profit.

Spoken as only a city kid would. The reason that migrant workers can find farm jobs is because of the advent of welfare in this country. I grew up on a farm during the change over from the seasonal workers coming from the local town to green card workers to illegal workers. Once the seasonal workers from the local town could get almost as much from welfare they no longer wanted to work for farmers. I started working at 13 on a neighbors farm for $3/hr during the summer 8 hrs in 90 - 105 degree heat. And I had to milk before school and after school/sports for the family farm. It is too bad we don't have the family farms as much anymore.

[wandlc]

Originally Posted by RaiderH8r

Farmers are the biggest welfare recipients of all. Price supports, crop subsidies, CRP program, cut rate loans. Christ. If God made a farmer on the eighth day then by the ninth the farmer was digging through the mail for his subsidy check and God help you if it is late because a farmer also whines worse than a runt puppy off the tit.

If you believe that, go become a farmer. Those programs really only benefit the big corporate farms, because they are vertically integrated and don't lose out to the brokers. My father lost his farms because of the set aside requirements and being told how much of what he could grow.

[RaiderH8r]

Originally Posted by wandlc

If you believe that, go become a farmer. Those programs really only benefit the big corporate farms, because they are vertically integrated and don't lose out to the brokers. My father lost his farms because of the set aside requirements and being told how much of what he could grow.

I would except I work for a living.

[Smilin Assassin]

4 pages of debating, when the answer is simply Dikembe.

[24champ]

Originally Posted by Smilin Assassin

4 pages of debating, when the answer is simply Dikembe.

Looks like a rip off version of the Terry Tate commercial in 2003.

[Meck77]

Originally Posted by RaiderH8r

Farmers are the biggest welfare recipients of all. Price supports, crop subsidies, CRP program, cut rate loans. Christ. If God made a farmer on the eighth day then by the ninth the farmer was digging through the mail for his subsidy check and God help you if it is late because a farmer also whines worse than a runt puppy off the tit.

H8r I usually appreciate your "shoot from the hip" style of posting but you are off base on this one. Let's get the facts straight for the record.

MOST farmers do not receive subsidies. Take California for just one example. Only 9% receive them. Texas. Less than 20% and so on.


http://farm.ewg.org/region.php?fips=06000


Also, TOTAL farm subsidies from 1995-2011 was 277 Billion. TOTAL!

http://farm.ewg.org/region.php?fips=00000

Welfare in 2013 alone is $674 BILLION!!!!!!!!!!!!!!!!!!!!!!!

http://www.usgovernmentspending.com/...ending_40.html

[v2micca]

Originally Posted by MariusPontmercy

It's about product awareness and branding, too. You may not think it, but what you buy says a little bit about who you are. Cool people buy cool products... practical people buy practical products.

It's called branding.

I used to buy a lot of my clothes at Macy's or Neiman Marcus, for example, and avoided places like Sears precisely because of branding.... but I honestly went to Sears and bought a pair of Levi's after I saw this commercial, which I thought was incredibly well-done:



I honestly bought a pair of Levi's because of this commercial. One of my marketing profs at DU played this commercial in class to explain the idea of how branding can effect consumers... he basically said this was one of the best commercials he'd ever seen, and I agree with him.

Seriously? I absolutely loathed this commercial. Its a pretentious pile of crap that is farther up it own @$$ than a maxim model's thong. They seem to forget that they are selling jeans, not the ******* soul and plight of a generation, just jeans, cheap slabs of denim sewn together in sweatshops by people making less than minimum wage. This is the kind of commercial that future generations will dig up and say, damn, these corporations had a disproportionately inflated sense of their own importance to society. Of course a marketing professor would love this crap. Its pseudo-intellectual porn.

More on topic, this actually the reason I wasn't a huge fan of the Dodge Ram commercial using Paul Harvey's stirring tribute from the Future Farmers of America convention in 1978. Hey, what where you doing back then. Oh, that's right, you were busing lobbying congress to eventually get the Chrysler Corporation Loan Guarantee Act of 1979 passed. Yeah, seems to be a reoccurring theme with you now. Seriously, Chrysler, you sell trucks, gas guzzling trucks. but, I guess Sam Elliot was getting tired of whoring himself out as your corporate spokesman so you needed another way to reach the grizzled white-dude demographic.

[Swedish Extrovert]

Originally Posted by v2micca

Seriously? I absolutely loathed this commercial. Its a pretentious pile of crap that is farther up it own @$$ than a maxim model's thong. They seem to forget that they are selling jeans, not the ******* soul and plight of a generation, just jeans, cheap slabs of denim sewn together in sweatshops by people making less than minimum wage. This is the kind of commercial that future generations will dig up and say, damn, these corporations had a disproportionately inflated sense of their own importance to society. Of course a marketing professor would love this crap. Its pseudo-intellectual porn.

More on topic, this actually the reason I wasn't a huge fan of the Dodge Ram commercial using Paul Harvey's stirring tribute from the Future Farmers of America convention in 1978. Hey, what where you doing back then. Oh, that's right, you were busing lobbying congress to eventually get the Chrysler Corporation Loan Guarantee Act of 1979 passed. Yeah, seems to be a reoccurring theme with you now. Seriously, Chrysler, you sell trucks, gas guzzling trucks. but, I guess Sam Elliot was getting tired of whoring himself out as your corporate spokesman so you needed another way to reach the grizzled white-dude demographic.

We're talking about it. Therefore it was a good commercial. I don't know what you find "pseudo-intellectual" about it, but the market research suggested that it quantitatively increased brand awareness and sales. That's not "pseudo-intellectualism" ... it's science. And the commercial went above and beyond it's intended use. Therefore it was a good commercial.

While we're talking about my marketing prof. - this is the same guy who hated "Where's the Beef" because it had nothing to do with brand awareness and other burger joints like McDonalds benefited as much from it as Wendy's.

Also... you're obviously unfamiliar with Economic Equilibration Theory. I don't care if my Levi's were made in Mexico for less than minimum wage. People wouldn't take those jobs unless there were no better options. Capital creates wealth, and wealth demands a higher quality of life... eventually prices equilibrate and jobs balance out.

http://en.wikipedia.org/wiki/General_equilibrium_theory

[wandlc]

Originally Posted by RaiderH8r

I would except I work for a living.

If you think farming isn't work I doubt you would survive on a farm. And I doubt what you do for a living is really "work".

[RaiderH8r]

Originally Posted by wandlc

If you think farming isn't work I doubt you would survive on a farm. And I doubt what you do for a living is really "work".

Cashing a subsidy check at 11 and hitting the bar by 2 is one helluva burden for a man to bear.

In no other sector of the American economy is the playing field so universally tilted to ensure success and mitigate failure than for the American farmer yet they are all to eager to whinny and whine over their lot in life.

I grew up in Montana so I am beyond the romanticized notions of the American farmer or rancher.

[lonestar]

Dodge’s Paul Harvey Super Bowl Commercial: “God Made A Farmer”
Posted on February 5, 2013 by Cowboy Byte



Dodge commercial features Paul Harvey’s commentary:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.”

So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.”

So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’

I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps.

Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.”

So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk.

Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does.

“So God made a farmer.”

Read more: http://cowboybyte.com/18550/dodges-p...#ixzz2KBKGNdX0

[SeedReaver]

Originally Posted by lonestar

Dodge’s Paul Harvey Super Bowl Commercial: “God Made A Farmer”
Posted on February 5, 2013 by Cowboy Byte



Dodge commercial features Paul Harvey’s commentary:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.”

So God made a farmer.

God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.”

So God made a farmer.

God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,’Maybe next year,’

I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps.

Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.”

So God made the farmer.

God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to wean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”

It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk.

Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does.

“So God made a farmer.”

Read more: http://cowboybyte.com/18550/dodges-p...#ixzz2KBKGNdX0

The only thing better than the use of comic sans font is the claim that farmers are caretakers of the planet. Agriculture has ruined earth more than anything else combined.

[sirhcyennek81]

Originally Posted by SeedReaver

The only thing better than the use of comic sans font is the claim that farmers are caretakers of the planet. Agriculture has ruined earth more than anything else combined.

Define "ruined".

Im fairly sure planet wide ice ages and mass extinctions from asteroid strikes might beat out agriculture as a primary means of changing biodiversity.

[sirhcyennek81]

Originally Posted by lonestar

Dodge’s Paul Harvey Super Bowl Commercial: “God Made A Farmer”

Luckily no one else mentioned this commercial.

[maher_tyler]

Originally Posted by RaiderH8r

Cashing a subsidy check at 11 and hitting the bar by 2 is one helluva burden for a man to bear.

In no other sector of the American economy is the playing field so universally tilted to ensure success and mitigate failure than for the American farmer yet they are all to eager to whinny and whine over their lot in life.

I grew up in Montana so I am beyond the romanticized notions of the American farmer or rancher.

I bet whoever this guy is no longer has or works on a farm based on his work hours! This describes ZERO farmers I know. I don't think you know the extent of how demanding farming really is. The cattle, sheep or any other livestock you may have to keep an eye on year round. In North Dakota the summers can get into the 100's but generally in the mid 80's. While the winter can be very brutal with temps below 0 and ever colder with the wind. You almost gotta take care of these animals like their your kids. Every summer planting crops, cutting hay etc for said livestock. God for bid its a dry summer and don't get enough hay to last the winter. Or none of your crops turn out due to lack of rain or because a hail storm came through and wiped it all out. All that would be profit down the drain. Now that farmer needs to buy extra hay from an outside source etc. If you hear a farmer complaining its probably because his machinery is broke, coyotes or mountain lions got to his livestock, no rain, hail storm came through. It'd be kinda like someone stealing from you. Sorry but you're assessment of a REAL farmer is way off.

[lonestar]

Originally Posted by maher_tyler

I bet whoever this guy is no longer has or works on a farm based on his work hours! This describes ZERO farmers I know. I don't think you know the extent of how demanding farming really is. The cattle, sheep or any other livestock you may have to keep an eye on year round. In North Dakota the summers can get into the 100's but generally in the mid 80's. While the winter can be very brutal with temps below 0 and ever colder with the wind. You almost gotta take care of these animals like their your kids. Every summer planting crops, cutting hay etc for said livestock. God for bid its a dry summer and don't get enough hay to last the winter. Or none of your crops turn out due to lack of rain or because a hail storm came through and wiped it all out. All that would be profit down the drain. Now that farmer needs to buy extra hay from an outside source etc. If you hear a farmer complaining its probably because his machinery is broke, coyotes or mountain lions got to his livestock, no rain, hail storm came through. It'd be kinda like someone stealing from you. Sorry but you're assessment of a REAL farmer is way off.

I've spent a lot of time in small farming communities the past several years attending my daughters VB games.. and in everyone of them in most cases about the only entertainment they have are the Friday night lights football in the local schools or the sports of BB and VB..

these are some hardy folks and it shows on their faces..

FWIW my brothers hay crops were non existent last year because it failed to rain.. and although the previous years crops were really good it takes a lot of hay to feed the livestock and he was forced to buy it at premium prices..

Anyone claiming that farmers are subsidized and waste in in the beer hall I suspect is full of Male Bovine Excrement..

[lonestar]

Originally Posted by sirhcyennek81

Luckily no one else mentioned this commercial.

Pretty sure I did one page one infact probably the first positive mention of it.

Like post !#2.

I saw that rendition in print instead of it being verbal and really thought some of the knuckleheads ranting about it might take a few seconds to read it and just maybe grow a brain.

[SeedReaver]

RaiderH8R does have some valid points, but his stereotype isn't justified.

My Uncle is a farmer in eastern Colorado. Very hard worker. Loves to farm. But, he never produces! His crops die every single year, and he alone makes four times what my family makes in subsidy checks alone. He's not a bad guy, and he's still a hard worker, but in reality farming is a no-risk business nowadays that pays WAY more than 95% of the jobs out there.