Originally Posted by That One Guy
I believe they did prostate or colon cancer last year but as was already said, it's not their goal. They're already popular with men so they don't need to go out of their way to woo them. Also, breast cancer awareness is infinitely more mainstream, marketable, positively looked up, etc, so they're just jumping on the bandwagon.
...as we die! We need the awareness too. If they did a ribbon with all the beer brands on it, it would sell and we would totally notice.