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Old 12-05-2011, 10:48 AM   #2969
alkemical
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http://nymag.com/daily/intel/2011/12...-consumer.html

White Coke Cans Befuddle the American Consumer

Coke is pulling its special white holiday cans from the shelves months earlier than originally planned because of a backlash from consumers. According to The Wall Street Journal, some felt that the Coke "tasted different in the white cans" — it doesn't — while others "have returned opened white cans ... after realizing, too late, that they weren't drinking Diet Coke," because actually reading the can was too much of an effort.


http://online.wsj.com/article/SB1000...211375302.html

While the company has frequently rung in the holiday with special can designs, this was the first time it put regular Coke in a white can. Some consumers complained that it looked confusingly similar to Diet Coke's silver cans. Others felt that regular Coke tasted different in the white cans. Still others argued that messing with red bordered on sacrilege.
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