Originally Posted by W*GS
Such a benefit certainly does not net out to be more than $400 million. Entertainment dollars are very substitutable; if the Broncos didn't exist, there are many other sources for entertainment that would get those dollars instead.
If you're talking the Broncos' corporate payroll (not just players), that's so small in terms of the fraction that's spent in the MFSD itself (as opposed to investments and spending outside the MFSD) that in comparison to the $400 million subsidy, it's negligible.
Denver itself is a 3rd-tier city in the US - a major regional city but not nationally important like NYC, LA, Miami, Seattle, Chicago, etc. Depending on the "range" of Denver's "notoriety", relying on a sports team to advertise one's city is definitely low on the utility scale, especially with an NFL team, as that sport is almost strictly a US one, and outside the US, very very few people pay attention to the NFL.
What about those who travel to Denver on a regular basis for the sole purpose of going to Broncos games? Tax revenue from jobs created by building the stadium? What else in Denver would draw people there? Honestly, I've been to Denver more times than I can count and, with the exception of a handful, I went to see a Broncos game. That's 8 hours each way from Montana that I would have never traveled otherwise thereby minimizing my visits to Denver to the few times I went to see family/friends. That's just me, but there are those that live in Wyoming and other areas coming to Denver to see the Broncos who otherwise would not have come. The team brings people in to experience the city and once they experience Denver they're more likely to come back. Denver was a cow town before the team, a lot of the notoriety the city now enjoys comes from the success of the team. That generated revenue lowers the burden on local tax payers to foot the bill for municipal services. But it would appear your mind is made up so I'll leave it at that.