It's just not worth it to go to the theater anymore. The only time my girlfriend will go to the movies is if I pay $20+/ticket to go to the Cinepolis in La Jolla that has reclining lazy boys and servers who bring you average but incredibly expensive food and drink.
Who wants to go to a germ infested theater when they can wait a few months and torrent it at home? Home theaters have just gotten too good. The NFL is having almost the exact same problem.
Theater prices are simply too high. Once the theater going generation dies off, I truly think that most theaters will go the way of the newspaper.