It's way too steep of a price for a guy with a shoulder injury... it pretty much locks Clady in with the Broncos. I really like Clady, he's a great LT and a good guy too. That being said, the Broncos have tried to work with him on a contract that paid him top 3 money but he basically said no. Now the Broncos can tag him and let him do the work on finding a better deal. If the Broncos like it, they match it. If the Broncos don't like it they get two first round picks.
One reason I kind of got tired of Shanahan is that he almost never used the franchise tag, at least that I can remember (I could be wrong, if someone remembers otherwise please cite the example). I'm glad Elway is using this leverage.