Originally Posted by MariusPontmercy
It's about product awareness and branding, too. You may not think it, but what you buy says a little bit about who you are. Cool people buy cool products... practical people buy practical products.
It's called branding.
I used to buy a lot of my clothes at Macy's or Neiman Marcus, for example, and avoided places like Sears precisely because of branding.... but I honestly went to Sears and bought a pair of Levi's after I saw this commercial, which I thought was incredibly well-done:
I honestly bought a pair of Levi's because of this commercial. One of my marketing profs at DU played this commercial in class to explain the idea of how branding can effect consumers... he basically said this was one of the best commercials he'd ever seen, and I agree with him.
Seriously? I absolutely loathed this commercial. Its a pretentious pile of crap that is farther up it own @$$ than a maxim model's thong. They seem to forget that they are selling jeans, not the ******* soul and plight of a generation, just jeans, cheap slabs of denim sewn together in sweatshops by people making less than minimum wage. This is the kind of commercial that future generations will dig up and say, damn, these corporations had a disproportionately inflated sense of their own importance to society. Of course a marketing professor would love this crap. Its pseudo-intellectual porn.
More on topic, this actually the reason I wasn't a huge fan of the Dodge Ram commercial using Paul Harvey's stirring tribute from the Future Farmers of America convention in 1978. Hey, what where you doing back then. Oh, that's right, you were busing lobbying congress to eventually get the Chrysler Corporation Loan Guarantee Act of 1979 passed. Yeah, seems to be a reoccurring theme with you now. Seriously, Chrysler, you sell trucks, gas guzzling trucks. but, I guess Sam Elliot was getting tired of whoring himself out as your corporate spokesman so you needed another way to reach the grizzled white-dude demographic.