Quote:
Originally Posted by Beantown Bronco
The guys that spend the most money on ads during big events like the SB (beer, soda, doritos, cars/trucks, etc) don't get any more or less money from me than if they saved their money and ran zero ads.
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It's mostly about brand recognition. Advertising may not directly result in sales, but the goal is to put your brand/product in the consumers' mind. That way, when consumers go to make a purchase, your product is more likely to be one they consider (or at the very least recognize, making it more relevant).