Originally Posted by Beantown Bronco
The guys that spend the most money on ads during big events like the SB (beer, soda, doritos, cars/trucks, etc) don't get any more or less money from me than if they saved their money and ran zero ads.
It's mostly about brand recognition. Advertising may not directly result in sales, but the goal is to put your brand/product in the consumers' mind. That way, when consumers go to make a purchase, your product is more likely to be one they consider (or at the very least recognize, making it more relevant).