I was at a bar, so i couldnt hear the commercials, but it seems that every year they try harder and harder and harder, and most just fail. The GoDaddy one above did stand out as a good one to me cuz it was such an odd image to see.
Arguably my fav super bowl commercial of all time was from buy.com several years ago. 30 seconds of a silent, yellow screen with the tiny words buy.com in the middle of it. It was brilliant. Even if you werent paying attention, the silence caused you to stop and look, then move closer to the screen to squint to see what it said. Brilliant.