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Old 01-28-2013, 07:32 PM   #16
Bob's your Information Minister
Chiefs > Broncos

Join Date: Apr 2004
Posts: 26,181


Here's the mentions of Shanny.

At some point, an organization must have a single source of authority who can collect information and then make a decision. Organizations must take care, however, that they do not place a person in this position who does not have the capacity to fill that role. If the person in this role is overmatched by the position, he will often make incorrect decisions.

Vince Lombardi, George Allen, Don Shula, Bill Parcells, Tom Coughlin and Jimmy Johnson are outstanding examples of single source authority This individual does not necessarily have to be the head coach, Al Davis, Bobby Beathard, Bill Polian and Don Klosterman are examples of single source authority besides the head coach who have built an organization to championship levels.

Examples also exist of teams who formed successful relationships between the head coach and administration: Tex Schramm and Tom Landry; George Young and Bill Parcells; Bobby Beathard and Joe Gibbs; Bill Polian and Marv Levy; and Pat Bowlen and Mike Shanahan. The key is to have a talented personnel man who can do business with other teams, as well as a strong football person (not just a good businessman).
A majority of the NFL teams employ a combination of the head coach working in close concert with a very competent administrator to get the job done properly.

Historically, four of the tandem duos that best illustrate this particular approach to wielding authority have been Tom Landry-Tex
Schramm (Dallas Cowboys), Bill Parcells-George
Young (New York Giants), Joe Gibbs-Bobby
Beathard (Washington Redskins), and Marv Levy-Bill Polian (Buffalo Bills).

Among the current groups of individuals who have successfully combined to lead their teams are Mike Holmgren-Ron
Wolf (Green Bay Packers), Mike Shanahan-Pat
Bowlen (Denver Broncos)
, Tony Dungy-Richard
McKay (Tampa Bay Buccaneers), Bruce Coslet-Mike
Brown (Cincinnati Bengals), and Dennis Green-Roger
Headrick (Minnesota Vikings).

However authority is exercised, it is essential that a team has a talented individual in charge of personnel so that business can be conducted with other teams in a productive and professional manner. Every team must also have a strong football person who can lend his expertise and insights to the decision making process.
Making the Most of the Situation

The relationship you have with the media will depend upon several factors, some of which will be beyond your control. Optimistically, a majority of your dealings with the media will be reasonably positive. As a general rule, most members of the media are men and women who experience disappointments, triumphs, and frustrations, not unlike you.

Keep in mind, however, that the nature of their job is somewhat in conflict with yours. Their priorities will not always be the same as your priorities.
As such, at times, you may have an adversarial relationship with them. Hopefully, you won't have to work with reporters who harbor an attitude of "the bigger the coaches are, the harder they fall, and the more rewarding it is to topple them."

The point to remember is that you must learn to coexist with the media.

Over the years, a number of NFL coaches have learned this lesson and learned it well. Extremely intelligent and self confident individuals such as Marv Levy, Mike Shanahan, and Joe Gibbs have forged an excellent working relationship with the media based on honest, straight to the point

The key is to be prepared to deal with the media—whatever relationships or circumstances exist. Louis Pasteur once wrote, "Chance favors the prepared man." As such, don't leave anything to chance when interacting with the media.
He also listed Steve Atwater as one of his ideal free safeties.
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