Amazon a long time ago.....don't remember the cost...maybe 30 or so. This was back around 02.
It's not a X and O primer although there are some basic stuff way in the back of the book. It's more of how to run an organization although there is a section on game plans (Billick has written an entire book on game planning) and in the back there are appendices on sample scouting criteria speeches job descriptions practice outlines etc.
Its a Hockey Night in Pittsburgh!