I got this note in reps: "it's just money...bet he would trade it all for his reputation....all of it"
I really, really don't believe that. I don't think Lance Armstrong cares all that much what others think about him. I think that's what this admission is about more than anything. I think it's him coming clean about the sport and the world that he lived in, and less about what a bad guy he is. I don't really believe that Lance feels any remorse about any of this. I think in the way he views of things, he is as much a victim as anyone. And frankly, he would have a pretty good point - except that he was definitely among the instigators in the sport.
But I don't think he'd trade in his money for "his reputation." I think he's ok with his place in the sport, for everything that it was worth.