“Cheater is a big word,” Phillips said. “I’ve seen a lot of cheating in the NFL. I don’t know that you could consider the use of Stickum to be cheating. But it always sucks because you never want to be cast as a cheater. All you have to do is keep playing and doing what you’re doing. Let people say what they have to say and take care of your own business.” - Shaun Phillips
That doesn't sound like denial to me.