Originally Posted by Flex Gunmetal
Herp derp, this month is totally geared toward attracting females to the NFL who dont care in general. Along with that, it gets donations from those who 9 times out of 10 wouldn't donate period.
Yep. Marketing scheme, plain and simple.
An organization that's 100% male that until recently ONLY did breast cancer awareness. No testicular, colon, etc... just breast cancer. The pink stuff is popular and it has a market that the NFL would love to be able to tap. Slap some pink on football gear and the sales take off. They could care as much about breast cancer, in reality, as every NFL player does for the token charity cause he takes up when he becomes a millionaire.