Originally Posted by Beantown Bronco
They don't. I don't watch the games live for the most part. I record and tivo through the commercials. But let's pretend I don't. The goal of their commercials is to get you to buy their products. To do that, they must be memorable.
Of those that I've actually watched, the only sponsors I can even remember are:
beer companies like Bud light, miller lite, coors light and dos equis. I don't buy any of these beers, with the exception of dos equis for my annual cinco de mayo party. NFL has zero role in this purchase.
Car companies. Same here. My current cars have never been advertised during an NFL game.
Coke, pepsi and specific snacks like doritos, fritos and chips? I honestly don't buy these items at all, and I'm the primary grocery shopper in my house.
I could go on.
That puts you in with the other 75% of people who think advertising doesn't affect them. Yet those marketing budgets keep getting higher and higher. That other 25% must do a lot of spending.