I work in the cable industry. NFL/Sunday Ticket is the main reason anyone went Direct TV. That is their main draw. A lot of people aren't getting the discount again. Kudos to those that are able to manipulate and work the game to their advantage. A lot of people don't understand it or believe in it.
With what you can do with high speed internet these days verses the cost of NFL/ST, plus the economy, getting people to come back to a cable/HSI package VS satellite/dsl package isn't very hard....
The only reason I even went to watch 2 Broncos games at bar like BWW or Hooters was to eat some good wings and drink a few cold ones. I was only able to watch maybe 5 televised Broncos games at home. The rest I watched over the net.