The hooks in her songs are killer. I question my own opinion on this, however. Are they really, or has pop music in general just went into the crapper (see Tik Tok/Kesha) and this is just the cream of the crap?
She's not doing anything overly complicated or innovative, she's just doing the current pop thing in a way that doesn't suck. Add the visual element and she reminds me of Madonna in the 80's before she totally killed it with Vogue. I'm giving her a thumbs up for now.