Originally Posted by PRBronco
I'm still struggling with the 3 seconds of footage of a black Nick Fury. Wtf it's not like the Hoff was busy, give him a shout!
Yeah, they made a newer version of the Marvel universe called the "Ultimate Marvel" universe where they basically relaunched the entire Marvel line of characters. Among the many changes, the Avengers became a government run team by SHIELD, and instead of being called the Avengers, the team's title was called the Ultimates. In The Ultimates, you see the new, black Nick Fury--the artist clearly used Samuel L. as his photo reference and the way the character was written was very reflective of someone Samuel L Jackson would play.
So, all in all, it was major coup for Marvel Studios that they could get SLJ to sign up for all the Nick Fury roles coming up in the Iron Man films, Captain America films, and eventual Avengers movie.
If you have any interest whatsoever in comics, I highly recommend checking out the Ultimates (volumes 1 or 2, NOT 3) as they were some of the highest selling series in the last decade, if not the highest.