AN ARMY OF FUN - VIDEO ARCADE TO LURE RECRUITS
June 15, 2008 -- We're going to Army World!
In August, the military plans to open its first Army Experience Center, a combination recruiting center/video arcade/retail store to promote serving your country.
Rumored to becoming to Times Square, it'll be like the Disney Store, except with guns and camouflage.
The 14,500-square-foot center will be a multimedia extrava ganza with high-tech gadgetry, including flight simulators and life-size soldier video games.
That person greeting you at the door? That's an actual Army of ficer.
While the Army will sell a small amount of merchandise at the venue, the focus is on building "brand experi ences" that give poten tial recruits a taste of military service. (cont'd on site...)