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Old 06-18-2008, 12:26 PM   #72
alkemical
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AN ARMY OF FUN - VIDEO ARCADE TO LURE RECRUITS

June 15, 2008 -- We're going to Army World!

In August, the military plans to open its first Army Experience Center, a combination recruiting center/video arcade/retail store to promote serving your country.

Rumored to becoming to Times Square, it'll be like the Disney Store, except with guns and camouflage.

The 14,500-square-foot center will be a multimedia extrava ganza with high-tech gadgetry, including flight simulators and life-size soldier video games.

That person greeting you at the door? That's an actual Army of ficer.

While the Army will sell a small amount of merchandise at the venue, the focus is on building "brand experi ences" that give poten tial recruits a taste of military service. (cont'd on site...)
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