Sounds and colour influence the taste of food
Researchers have also found that changing the colour of a food can influence the flavour experienced by consumers.
The sound of sizzling bacon can prompt diners to taste it - Sounds and colour influence the taste of food
The sound of sizzling bacon can prompt diners to taste it
Food manufacturers are now hoping to exploit the findings in a bid to make their foods more appealing.
Previously it was thought that the sense of taste and smell were the only human senses that played a role in experiencing flavour. Professor Charles Spence, a sensory psychologist at Oxford University, believes it is possible to change the flavour of food simply by exciting people's sense of hearing and vision.
He has found that by tinkering with the sound a food makes while it is being eaten can make it seem crunchier or softer in the mouth.
Playing sounds of the seaside while diners are eating can make them detect seafood flavours while the sound of clucking chickens or sizzling bacon brings out the taste of eggs or bacon.