Originally Posted by Big Guy
I worked in the Liquor industry years ago. There are all sorts of new brands since then and many brands have changed importers/distributors. You would be shocked to see how many brands come out of the same distillery and the same barrell stock. There is an incredible amount of money that goes into branding and advertising to make you think there is a difference, when there really isn't.
Back when I drank bourbon, I liked Elijaha Craig. But googling it just now, I see it is made by Heaven Hill distillaries, and the brand name Heaven Hill bourbon is not drinkable. I liked Evan Williams as my regular, but I see it's made by heaven hill too.