After my alma mater got into the brawl with Florida International I realized much of the criticism is racially motivated. ESPN spent an entire week trying to destroy the University of Miami. Woody Paige called for the program to shut down. I don't recall him saying that the Nuggets or Knicks should do the same.
Stuff like Thug U or the Denver Thuggets is what gets me. I never heard anyone call the Cubs the Chicago Thugs after what Michael Barrett or Kyle Farnsworth have done in the last few years.
As others have said, one on one fights are part of hockey. When people like Todd Bertuzzi in 2004 go way over the line it makes big news, but they're never called the names that the black athletes in football and basketball are.