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-   -   Cumulus set to drop limbaugh & Hannity (http://www.orangemane.com/BB/showthread.php?t=111558)

peacepipe 07-29-2013 07:32 AM

Cumulus set to drop limbaugh & Hannity
 
http://www.huffingtonpost.com/2013/0...n_3669647.html

Rush Limbaugh and Sean Hannity are set to be dropped from the second-biggest radio network in the country, Politico reported Sunday night.

Cumulus, which runs about 40 stations across the country, is prepared to part ways with the broadcasters over the high cost of distributing their shows, the report said. Limbaugh and Hannity--who are the top two most highly-rated talk show hosts in America--are syndicated by Premiere, which is owned by Cumulus rival Clear Channel. If the plan comes to fruition, it would mark the culmination of a series of escalating skirmishes between the company and the broadcasters--especially Limbaugh.

In May, the New York Daily News reported that Limbaugh was set to leave Cumulus himself, after CEO Lew Dickey repeatedly accused him of contributing to the company's financial losses due to his incendiary remarks about Sandra Fluke. Dickey stuck to this line in an earnings call days later, saying that the "facts [were] indisputable." A Cumulus executive told the Radio Ink website that the vast majority of the country's top network advertisers had orders to exclude Limbaugh and Hannity from their ad buys. (Premiere heatedly disputed this.) Taken together, a portrait emerges of a company signalling that it fears no major financial impact if it were to cut its ties with the two men.

It's possible that Limbaugh and Hannity would be immediately picked up by Clear Channel stations in the markets where they were dropped. But Deadline noted that Dickey has already seemingly prepared his response to that move, telling Bloomberg TV in May that "we have the premier talk distribution platform in the business and if you want to be on a big stage in this game, you need to be on our stations in the largest markets. They're the biggest signals, the heritage brands and everybody knows that."

txtebow 07-29-2013 07:50 AM

It's not the # on the signal or the call sign that attracts listeners; it's the personalities on those stations. This CEO is already being harnessed to his golden parachute.........

bronco militia 07-29-2013 08:09 AM

"we have the premier talk distribution platform in the business and if you want to be on a big stage in this game, you need to be on our stations in the largest markets. They're the biggest signals, the heritage brands and everybody knows that

lol

mhgaffney 07-29-2013 09:02 AM

The only good part about Rush was changing station.

peacepipe 07-29-2013 10:26 AM

Quote:

Originally Posted by txtebow (Post 3884187)
It's not the # on the signal or the call sign that attracts listeners; it's the personalities on those stations. This CEO is already being harnessed to his golden parachute.........

It doesn't make a damn bit of differance how good the personalities are if you don't have advertising. Limbaugh & Hannity aren't doing PSAs.

Pony Boy 07-29-2013 11:16 AM

Cumulus to Limbaugh & Hannity is like a gnat on an elephant's ass.

Limbaugh needs to cross over to satellite radio, he would own the market.

peacepipe 07-29-2013 11:29 AM

They would take quite a big pay cut doing so.

Pony Boy 07-29-2013 11:43 AM

Quote:

Originally Posted by peacepipe (Post 3884318)
They would take quite a big pay cut doing so.

Hannity is already on satellite but Limbaugh has vowed to say off satellite. If they could work out a compensation package it would be a huge for boost in ratings for both.

07-31-2013 09:49 AM

This proves how morally repugnant and unpopular they both are, of course.

Rohirrim 07-31-2013 11:17 AM

When I read the headline I thought it was going to start raining Right Wing gasbags.


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