Chris
02-10-2011, 08:50 AM
http://arstechnica.com/tech-policy/news/2011/02/can-big-cable-block-the-google-tv-revolution.ars?
Can cable block the Google TV revolution?
Behind the scenes at the Federal Communications Commission, a quiet war is being waged over the future of television. It isn't getting as many headlines as net neutrality or the Comcast/NBCU merger, but the debate is nearly as important. It's about how far Google, Sony, and their allies can take their Google TV system.
In their bid to get the FCC to help Google TV and similar devices, "Sony/Google are asking the Commission to ignore copyright, patent, trademark, contract privity, licensing, and other legal rights and limitations that have been thoroughly documented," the National Cable and Telecommunications Association (NCTA) warned on Wednesday.
What is NCTA talking about? The trade association is trying to set limits on how easy it will be for devices like Google TV to access pay TV content and reassemble it into something that will reconfigure both television and the Internet.
That's at the heart of the FCC's proposal for an AllVid system, which Google very loudly supports. AllVid doesn't exist yet, but the idea is to mandate an industry-wide gadget that you could plug into your broadband router and connect to your cable TV provider, then watch online video and pay channels through a variety of AllVid-friendly devices. Not surprisingly, Google and Sony love this idea, because it could transform the Google TV from just a neat product into a revolution.
Big cable hates the proposal, because that revolution could leave multi-video program distributors (MVPDs), if not in the dust, at least working in a far more competitive video environment. But the AllVid proposal faces real technical challenges that have yet to be worked out. Continued here - http://arstechnica.com/tech-policy/news/2011/02/can-big-cable-block-the-google-tv-revolution.ars?
Comment quotes
I have cable tv, in my generation that's not a given. Younger people seem less inclined to drop a chunk of change a month to watch the same things they can get on Netflix and Hulu. I rarely watch my cable, but I actually have to have it for reasons I won't delve into at the moment. Here's what KILLS me though, I download most of my shows! I'm crazy busy, and travel often enough that I'm just not interested in dealing with all the DVR crap. Why?!?! Why do I, a paying subscriber, have to download my tv shows? Because content providers just will not offer content to me in a way that is simple for me to access. I'm totally not interested in sitting in front of my tv at xyz time every night to watch whatever show is on at that time. I'm also not interested in being tied down to a DVR, and having to program it to record certain shows. Finally, I'm not interested in your crappy implementation of an online gateway into said device, to stream tv or recorded shows, because so far it has failed me on nearly every occasion. I'm also more than a little ticked about spending $5 - $10 a month on your DVR for each tv I want to watch cable on. This is about big content providers finally having to meet the wants and desires of consumers due to competition, and it's long overdue. Quit forcing me to consume your content in a way that I'm not interested in... I don't care if it costs money from advertisers. Guess what? I'm not watching their commercials anyways. Do you know where I watch commercials? Hulu. Why? Because dealing with 2 minutes of commercials for the ability to watch whatever show at whatever time is palatable. I can't watch Hulu on a plane though, so when I watch tv on a plane it's currently commercial free. It doesn't have to be, it just is because big content won't offer me their content in a convenient manner. Idiots. Anything that puts independent, user-generated, and other content on the same screen (simply and easily) as traditional TV content is a huge threat to these guys. Stuff like Idol and Jersey Shore and other cheap to produce yet profitable content stops making much sense when a small crew can produce such a show on a small budget and easily distribute and monetize it on John Doe's living room TV. The pirated content thing is a distraction. As with streaming music, video piracy would likely decline massively if there were legit ways to stream a wider variety of content. As with music, it would spread the overall revenue between lots of players instead of the big 3 or 4 that divvy it up now. This would be a big win for consumers.
Can cable block the Google TV revolution?
Behind the scenes at the Federal Communications Commission, a quiet war is being waged over the future of television. It isn't getting as many headlines as net neutrality or the Comcast/NBCU merger, but the debate is nearly as important. It's about how far Google, Sony, and their allies can take their Google TV system.
In their bid to get the FCC to help Google TV and similar devices, "Sony/Google are asking the Commission to ignore copyright, patent, trademark, contract privity, licensing, and other legal rights and limitations that have been thoroughly documented," the National Cable and Telecommunications Association (NCTA) warned on Wednesday.
What is NCTA talking about? The trade association is trying to set limits on how easy it will be for devices like Google TV to access pay TV content and reassemble it into something that will reconfigure both television and the Internet.
That's at the heart of the FCC's proposal for an AllVid system, which Google very loudly supports. AllVid doesn't exist yet, but the idea is to mandate an industry-wide gadget that you could plug into your broadband router and connect to your cable TV provider, then watch online video and pay channels through a variety of AllVid-friendly devices. Not surprisingly, Google and Sony love this idea, because it could transform the Google TV from just a neat product into a revolution.
Big cable hates the proposal, because that revolution could leave multi-video program distributors (MVPDs), if not in the dust, at least working in a far more competitive video environment. But the AllVid proposal faces real technical challenges that have yet to be worked out. Continued here - http://arstechnica.com/tech-policy/news/2011/02/can-big-cable-block-the-google-tv-revolution.ars?
Comment quotes
I have cable tv, in my generation that's not a given. Younger people seem less inclined to drop a chunk of change a month to watch the same things they can get on Netflix and Hulu. I rarely watch my cable, but I actually have to have it for reasons I won't delve into at the moment. Here's what KILLS me though, I download most of my shows! I'm crazy busy, and travel often enough that I'm just not interested in dealing with all the DVR crap. Why?!?! Why do I, a paying subscriber, have to download my tv shows? Because content providers just will not offer content to me in a way that is simple for me to access. I'm totally not interested in sitting in front of my tv at xyz time every night to watch whatever show is on at that time. I'm also not interested in being tied down to a DVR, and having to program it to record certain shows. Finally, I'm not interested in your crappy implementation of an online gateway into said device, to stream tv or recorded shows, because so far it has failed me on nearly every occasion. I'm also more than a little ticked about spending $5 - $10 a month on your DVR for each tv I want to watch cable on. This is about big content providers finally having to meet the wants and desires of consumers due to competition, and it's long overdue. Quit forcing me to consume your content in a way that I'm not interested in... I don't care if it costs money from advertisers. Guess what? I'm not watching their commercials anyways. Do you know where I watch commercials? Hulu. Why? Because dealing with 2 minutes of commercials for the ability to watch whatever show at whatever time is palatable. I can't watch Hulu on a plane though, so when I watch tv on a plane it's currently commercial free. It doesn't have to be, it just is because big content won't offer me their content in a convenient manner. Idiots. Anything that puts independent, user-generated, and other content on the same screen (simply and easily) as traditional TV content is a huge threat to these guys. Stuff like Idol and Jersey Shore and other cheap to produce yet profitable content stops making much sense when a small crew can produce such a show on a small budget and easily distribute and monetize it on John Doe's living room TV. The pirated content thing is a distraction. As with streaming music, video piracy would likely decline massively if there were legit ways to stream a wider variety of content. As with music, it would spread the overall revenue between lots of players instead of the big 3 or 4 that divvy it up now. This would be a big win for consumers.
